Guest Post – A National Stationery Show How-To with Delphine

In honor of the 2010 National Stationery Show opening today, I’m making a rare weekend appearance to welcome my first guest blogger of the week, my good friend Erika Firm. Erika is owner/designer of Delphine, a California-based stationery line specializing in gorgeous wedding invitations, greeting cards, gifts, social stationery and so much more. Without further ado, I’ll turn it over to Erika with her how-to crash course for tackling the National Stationery Show for those of you who will be attending as buyers, designers, or press. Thanks, E!

My eye is twitching, my jaw is aching…the National Stationery Show must be right around the corner! It’s the highlight of every stationer’s year – including mine. I’m always super excited to catch up with old friends, check in with favorite shop owners and buyers, make new friends with fellow designers and, most importantly, meet new clients! An incredible amount of work goes into setting up for the show, but it’s all worth it once all of us are gathered under one roof. This year I’ve heard from a number of brand new shop owners (congrats, ladies!) who are preparing for their very first visit to the National Stationery Show, so I thought I’d prepare a little primer, based on their questions and my experience as a vendor/exhibitor…

national-stationery-show-behind-the-scenes-delphineLeft: Two giant crates of Delphine stuff in our booth when we arrive at the Jacob Javits Center.
Right: The blank slate (no flooring, no walls, no good lighting, etc.) – this is what we start with before installation.

Bring lots of business cards.

Whatever number you had in mind, double it. Seriously. You really can’t have too many business cards. Bring more than 100, especially if it’s your first visit to the show. On that note – update your business cards! Business cards should have your full name, the name of your business, a physical address, phone, fax, email and website, as applicable. Please have them professionally printed. If you print them off your home inkjet printer you lose authenticity points. Remember, you will be handing them out to people who design on paper for a living. Whether we like to admit it or not, if you have a crappy business card red flags will raise and we will not take you seriously. (Sorry!)

Visit a booth, talk to a vendor…leave a business card.
One of the main reasons vendors exhibit aside from making sales is to make contact with prospective buyers. If you like us enough to visit our booth, please leave a card so that we can follow up. If you prefer not to be added to an email newsletter list, please indicate that on your business card by writing a note.

Wear your badge.
This one is important show etiquette – I know it’s not attractive, I know it itches, but we all have to do it. And please, don’t flip your badge over so we can’t read your name either. This is considered poor etiquette and disrespectful to exhibitors. If a vendor cannot read your badge she will be thinking, “Oh dear, I hope this person in my booth isn’t trying to steal my designs/rip me off/copy me,” and will be hesitant to answer questions. Nothing makes us more nervous than an unidentified person scoping out our wares. Be upfront about why you have visited our booth. Introduce yourself or remind a vendor of your name. (Confession: I totally remember faces but am horrible with names, and really appreciate it when you remind me!)

Keep reading…

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And I’m Off!

Well, friends, its time! I am officially bidding you adieu until late next week after the National Stationery Show has come and gone. Not to worry though, in honor of show week, we’ll be celebrating all things paper and all things beautiful thanks to a handful of immensely talented guest bloggers. They are designers, stationers, bloggers and some of the most talented ladies I know. I can’t wait for them to visit with you next week! There will be DIY projects, inspiration boards, free downloads, and even an amazing giveaway so don’t miss it! For those of you attending the show, you can find me in booth 2241 with Smock – I would love to have you swing by and say hi! Thank you to everyone who has emailed me to pass along your booth number, too. I have a long list of friends I can’t wait to visit so I hope to be meeting some of you very soon.

Because I’ve been way too busy this week to even really think about reading many blogs, I don’t have my usual round up of links for the weekend. I did, however, find time to fall in love with this gorgeous green, white and gingham tablescape design the ever-talented Chelsea Fuss put together over at Project Wedding. You should probably check it out, too, if you haven’t already – it’s absolutely beautiful. So fresh and so summery, it’s really just perfect.

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And with that, I’m off! Have a lovely weekend, an ever better week and I’ll be back before you know it. Happy Friday!

{Photos by Chelsea Fuss for Project Wedding.}

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Elizabeth Dye Trunk Show at Lovely

Later today I’m taking off for New York City and will actually have the opportunity to spend a bit of my day tomorrow at the gorgeous, newly opened Lovely bridal shop. As it turns out, you should probably spend part of your weekend there, too. Why? Because the one and only Elizabeth Dye (and a whole bunch of her beautiful dresses) will be in New York for one weekend only for a special trunk show event at Lovely – the first of it’s kind on the East coast! Elizabeth herself will be at Lovely to assist brides in finding their dream gowns and she’s bringing a special, limited edition assortment of couture gowns that you can buy on the spot! Yup, I told you. It’s going to be really really good.

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Saturday May 15th and Sunday May 16th, 11am-6pm
Walk-in appointments only on a first come first serve basis
313 West 4th Street, Garden Level Entrance
(212) 924-2050

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New York Wedding Boutique Launch Party

Last Wednesday I spent Cinco de Mayo with a group of my favorite Upstate New York wedding professionals at the launch party for the New York Wedding Boutique. The event was held at The Barn at the Rensselaer Technology Park, a space perfect for small intimate events like this one. The space is warm and inviting with huge windows, exposed wood beams and dramatic high ceilings. It was the prefect setting for the launch party, an event orchestrated by the founding members of the New York Wedding Boutique – Alisha Clark and Luke Walker of Clark + Walker Studio, Kris Ann Elario of Fleurtacious Designs, Katie O’Malley of Katie O Weddings & Events, Rebecca Ashby of The Pink Orange and photographer JP Elario.
peach-teal-wedding-reception-ideaspeach-white-flowers-teal-wedding-ideaspeach-white-teal-wedding-colors-centerpiece-ideasblack-enevelopes-satin-bow-golden-ticket-invitations-the-pink-orangegolden-ticket-wedding-invitation-the-pink-orange

Ok, so what is the New York Wedding Boutique? It’s pretty fabulous actually. Simply put, it’s an exclusive collaboration of top tier wedding professionals from New York State’s Capital District area. (Although I’m voting for additional chapters across Upstate New York.) It’s a one-stop resource for Upstate couples (or destination couples planning Upstate weddings) looking for the best of the best wedding professionals. Those old school wedding photographers who make you pose for cheesy photos? You won’t find them here. Members were hand selected and must meet careful screening standards to ensure only the highest caliber vendors are a part of the NY Wedding Boutique network.

peach-white-wedding-cake-white-flowerstissue-paper-pom-poms-new-york-wedding-boutiquemexican-fiesta-theme-wedding-ideas-cervezaThe launch party showcased just a taste of the amazing talent nestled away in the Capital District – Kris Ann coordinated all of the event and floral design, while Rebecca tackled all of the pretty paper goods and stationery. A gorgeous cake boasting the the official New York Wedding Boutique logo was made by Gio Morina of Gio Culinary Studio, rentals were provided by Total Events and Karen Trudell of Sweet Perfection supplied the favors – chocolate orange and margarita flavor cake truffles. Yes, they are truffles. With cake inside. I guarantee you you’ve never tasted anything as heavenly.

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iced-tea-sangria-drink-dispensers

mexican-fiesta-theme-wedding-favor-box-ideas

peach-teal-white-wedding-color-palette-ideasmexican-fiesta-theme-wedding-menu-ideas-mini-burritos

new-york-wedding-boutiqueIn addition to great company and a great atmosphere, the celebration boasted an ample supply of sangria and cerveza as well as a big spread of mini burritos, chips, salsa and guacamole. Vendors mixed and mingled and talked about all the exciting ways the New York Wedding Boutique will raise the bar in bringing amazing service to couples celebrating their weddings in the Capital region.

new-york-wedding-boutique-vendorsOf course, no group is complete without a band of fearless leaders. From left to right – Rebecca Ashby of The Pink Orange, Katie O’Malley of Katie O Weddings & Events, Luke Walker of Clark + Walker Studio, Alisha Clark of Clark + Walker Studio, Kris Ann Elario of Fleurtacious Designsand JP Elario.

Stay tuned! I can assure you you’ll hear a lot more about the New York Wedding Boutique in the months to come!

{Photos by JP Elario.}

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Homemade Wedding Cake

Spied yesterday over at the Project Wedding blog, I couldn’t resist sharing this homemade wedding cake. With classic buttercream frosting and a pair of sweet paper rosettes in lieu of a big fussy cake with a fancy cake topper, I’m just in love with everything about this cake – in fact, it reminds me a bit of the cake I included in the paper doily tablescape I designed earlier in the year. I present this cake as further evidence that sometimes the simplest things are the very best things of all.

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homemade-vanilla-wedding-cake{Photos from Project Wedding.}

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