Founded in 2008, The Sweetest Occasion is an entertaining and lifestyle blog devoted to event design and pretty details for celebrating stylish events, weddings and one-of-a-kind parties. A devoted following of readers come for trendsetting DIY tutorials, party inspiration, fashion finds, wedding ideas, home decor and entertaining essentials. Recently featured by publications such as People, Country Living, The Huffington Post, BRIDES and DailyCandy, a steadily growing readership of style-savvy hostesses, newlyweds, brides, and young moms make The Sweetest Occasion a go-to resource for entertaining and design ideas.
Editor + Creative Director
Cyd Converse founded The Sweetest Occasion in 2008, bringing her lifelong passion for design, entertaining, fashion and photography to life. By day, Cyd can be found blogging, day dreaming, keeping company with her lovable old black lab, drinking copious amounts of coffee, and planning weekend trips to the farmer’s market. She holds an undergraduate degree in architecture and a Master of Business Administration from St. Bonaventure University. Cyd resides in Syracuse, New York where she also writes for Babble, a wildly popular parenting and lifestyle website.
Chelsea Costa is a musical theatre performer by day and a blogger by night — or sometimes vice versa. Her blog, Lovely Indeed, focuses on a DIY lifestyle, and all of the happiness that comes along with it. After five spectacular years living in Manhattan, she recently relocated to her home state of sunny California with her husband, Ryan. They now reside in Los Angeles and spend their time diligently becoming familiar with every shop, restaurant, beach, and flea market within a 50-mile radius.
Kelly Lanza is the editor and founder of Studio DIY, a crafty party blog celebrating the holidays and the every day. She’s also a freelance blogger, party crafter and an East Coast transplant living in Los Angeles. Kelly has an undying love for confetti, dogs and anything gold (In no particular order) and has a preferred diet of bread, cheese and anything that resembles dessert or breakfast. Or more preferably, dessert for breakfast.